The Luxury Italian Fashion Brand Introduces First Womens Fragrance Bottega Veneta

27 Jul

The luxury fashion brand introduces its first women’s fragrance with this artistic Bruce Weber film starring Nine D’Urso, daughter of Ines De La Fressange.

Bottega Veneta, the luxury leather manufacturer has unveiled their first fragrance,  conceptualized by Thomas Maier, the creative director at Bottega in collaboration with Coty Prestige.

Maier explains his inspiration for the project as a mental picture of a “room with old wood floors, library walls and leather-bound books with the windows open wide, the breeze coming in and cut grass, hay, moss, garden flowers, growing through the room and everything mixing up”.

The result is an alluring blend of oak moss, Brazilian pink peppercorns, Indian jasmine sambac, Indian patchouli and Italian bergamot. All these special scents are captured in elegant bottles made by Murano glassmakers.

The perfume will only be found in one of the 165 Bottega Veneta boutiques around the world, at 395 $ (about 275 €) for 3 oz, along with other beauty products will be available together with the new fragrance are body lotions, body creams and shower gels.

For the ad campaign, Bottega Veneta chose the image of Nine d’Urso, the eldest daughter of Inés de la Fressange, the renowned French fashion icon. “I chose Nine to introduce this fragrance because there is something classically elegant about her, yet she is totally modern. She conveys a sense of heritage worn lightly but with respect”, Maier said. The pictures of young Nine for the fragrance campaign will be taken by Bruce Weber. On July 17 the first launch of the new fragrance will take place at Harrods.

Source

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