The Kardashian sisters are launching a line of clothing at Sears as the moderate department store chain continues to revamp its women’s apparel business.
The clothing line, called the Kardashian Kollection, is set to arrive in August at 400 Sears stores nationwide. The brand is exclusive to Sears, Roebuck and Co., a unit of Hoffman Estates-based Sears Holdings Corp.
The reality television sisters — Kim, Kourtney and Khloe Kardashian — are aiming the collection of handbags, lingerie, jewelry and footwear at young women who want to embrace their “natural curves,” according to a press statement.
The line is produced under license by Australian designer Bruno Schiavi’s Jupi Corp.
Check out their affordable style clothing Kollection at Bebe. Can’t wait for what they come out with for Sears.
Summary: The Kardashian Kollection to be launched at 400 Sears outlets all over the country comprises the juniors line of apparel, lingerie, jewelry, accessories hats, bags and shoes. Analysts expect these would bring in around $200-300million in sales in its first year.
The sisters reveal that the three have already done a bit of market research. According to them Sears is the perfect destination to launch their new venture. Sears not only have locations nationwide, but also provides with opportunity to reach out to multigenerations of fans and people who are interested in fabulous clothing at affordable prices.
The siblings did not hide their love for Sears. They said that there is a Sears right near their house. They also added that it is such a great store that is part of America’s retail history.
The most recent venture by the Kardashian Sisters “Keeping Up With the Kardashians stars” will conclude with its Resort 2011 collection.
The line will feature around 40 clothing pieces, 20 lingerie styles, 60 pieces of jewelry, 30 bags, 25 hats and gloves, and 12 pairs of shoes.
Khloe says, “Not only do they [Sears] have locations nationwide, but we recognize that Sears will allow us to reach multigenerations of fans and people who are interested in fabulous clothing at affordable prices.”
Sears: The Kardashian Kollection Clothing Line