Chanel’s New Lipstick For Valentine’s Day

9 Feb



Chanel’s latest lipstick collection, Rouge Coco Shine, doesn’t launch until April, but they’re releasing a preview of just one shade tomorrow through Valentine’s Day.

You can join the waitlist for “Boy” — a subtle nude-pink — now on Chanel.com. It’s named for Arthur “Boy” Capel who was the love of Gabrielle “Coco” Chanel’s life — what could be more appropriate for Cupid’s holiday?

Chanel’s Website

Summary: If you are still looking for that perfect last-minute Valentine’s Day gift for yourself, look no further: Chanel has the perfect present for you.

In April, Chanel will release its new lip color collection, Rouge Coco Shine, which will include Boy, a pretty rose-pink shade.

So, what does this mean for you? Tomorrow, Chanel is offering you the chance to purchase a tub of Rouge Coco Shine in Boy as a Valentine’s Day gift. The shade will be available at select retailers, as well as online at Chanel.com, through February 14. After February 14, you’ll have to put your name on the waiting list and pass the time until April.

On a side note, there is, as ever, a story behind the work. Boy is named after Captain Arthur Edward “Boy” Capel, an English polo player once described as “the dashing lover and sponsor of the fashion designer Coco Chanel.”

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