Sneak Peak: Lauren Conrad’s New Spring Designs For Kohls

19 Feb

Photos : Paper Crown


Ever since Lauren Conrad announced last summer that she wanted to create a new contemporary line of clothing with her friends, we couldn’t wait to see how it would turn out.

Now, we have our first sneak peek! Conrad released the lookbook for her new line Paper Crown on Facebook, and it’s full of looks LC would wear—leather shorts, long maxi skirts, tiered dresses, lightweight blouses, floral skirts, and body-con one-shoulder and long-sleeve dresses for evening.

Would you wear Lauren Conrad’s new line? Tell us in the comments!

Lauren Conrad Website

Lauren Conrad Clothing- Kohls Website

Summary: She fell in love with the fashion industry when she was a little girl, and was dreaming of designing by the time she was in junior high. And she did more than just dream: from the time she was 16, Lauren sought to gain industry experience: from working retail to interning at trade shows, showrooms, fashion PR offices, and magazines, she’s taken every opportunity to learn every aspect of the business possible.

These efforts began to come together in a very tangible way with the launch of her very own fashion line, “The Lauren Conrad Collection”, at the Project Trade Show in Las Vegas in August 2007. Lauren channeled her innate creativity and California spirit into this line characterized by novelty detailing, playful accents, and clean lines and shapes. This line also appeared at the Mercedes-Benz Fashion Week in Los Angeles 2 consecutive years. In light of her accomplishments, Lauren also had the high honor of designing a dress for the Trophy model for the 2008 Emmy Awards. The Lauren Conrad Collection is currently in the process of being relaunched in early 2011.

The driven designer has also launched her second line, LC Lauren Conrad, sold exclusively at Kohls. Lauren handpicks her favorite up-and-coming trends for each season and infuses them with her cool, California vibe, creating a casual, feminine collection of fun and wearable designer fashion items at affordable prices. It launched in the woman’s department of 300 Kohl’s stores in September 2009 and launched in all stores nationwide in the Spring of 2010. It is also sold online at http://www.Kohls.com.

Lauren has said that as much as she’s enjoyed her experiences in the entertainment industry, she knows that her heart is not in acting, singing, dancing or performing. And rather than try to force a career in a field she’s not passionate about for the limelight’s sake, she’s choosing to pursue the things that make her happy, and one of those things has always been fashion.

And recently, she’s discovered another passion…

While designing was a dream since childhood, not even Lauren herself imagined that she would one day be a best-selling author.

But in 2009, she added that title to her ever-expanding repitoire. This new evolution naturally progressed out of her penchant for the creative process, and she signed a three-book deal with Harper Collins and began her first attempt at penning a full-length novel.

That attempt proved extraordinarily successful: her first book, LA Candy was released in June of 2009 and remained at #1 on the New York Times Bestseller List for seven weeks, spending 16 weeks on the list total. Her subsequent novel, Sweet Little Lies, was released in February 2010, and also went to #1. It stayed at #1 for three weeks, and spent 12 weeks on the list total. While Sweet Little Lies was in the tip spot, the paperback version of LA Candy was released and also rocketed to #1. As a result, Lauren had the amazing honor of simultaneously holding a #1 position in both the hardcover and paperback categories!

Now, Lauren has completed a style guide to be released later this year, and is completing the final installment of her original trilogy. Lauren has said that she had no idea how much she would love writing, and is already looking forward to starting another book. From the look of her sales, her fans can’t wait either.

The producers of Twilight have picked up Lauren’s book series for a movie, which is currently in its initial stages.

From 2007 to 2010, Lauren Conrad was also the official spokesperson for mark, a beauty and fashion boutique brand of Avon Products, Inc., that provides young women with the unique opportunity to create their own entrepreneurial platform for business.

In 2008, she helped launch the m.powerment campaign, which seeks to educate young women about abusive relationships and the potential impact they can have on their lives, while also teaching them to recognize the signs of healthy relationships. Lauren is committed to helping empower young women to take a stand against dating abuse and partner violence.

Kohls Website: Featuring Lauren Conrad’s Spring Designs 2011

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