Candie’s Ad Campaign 2011 Featuring Actress Vanessa Hudgen’s

7 Mar

Iconix Brand Group, Inc. unveiled today its spring 2011 multi-media advertising and marketing campaign featuring actress Vanessa Hudgens for its junior brand, Candie’s.

Vanessa Hudgens is an award-winning actress and recording artist known for her starring role in the High School Musical movie series. Hudgens is following the highly successful Candie’s campaigns with superstar Britney Spears. Candie’s is sold exclusively at Kohl’s Department Stores nationwide and Kohls.com.

“Ever since I saw Fergie do the ads for Candie’s, I fell in love. It’s such an honor to be a Candie’s girl,” commented Vanessa Hudgens. She added, “We had a blast shooting the campaign, one of my favorite sets was using the diner countertop as a runway, it’s definitely not every day I get to do that.”

The campaign was shot at the Pink Motel in Sun Valley, CA by fashion photographer Tony Duran. In classic Candie’s style, Hudgens poses playfully in the motel’s diner dancing on the counter, outside with a neon sign holding balloons and in one of the motel’s rooms having a pillow fight. The marketing campaign was created by the Iconix in-house marketing team.

Hudgens will make personal appearances on behalf of Candie’s as well as attend a launch party for the brand. She will star in the upcoming films Beastly and Sucker Punch this spring.

The campaign will debut in March issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan and Kohl’s marketing vehicles such as outdoor billboards, in-store graphics, tab, online and direct mail.

celebrity/Newsroom

Summary: The campaign will debut in March issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan and Kohl’s marketing vehicles such as outdoor billboards, in-store graphics, tab, online and direct mail.

You love the look and the style of Vanessa Hudgen’s but at affordable prices. Check the website link to Kohl’s and take a look at the Candie’s line.

Candies: Kohls Website Online

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