Naomi Campbell Upset Over Cadbury Chocolate Racey Ad Campaign

1 Jun

Naomi Campbell’s ‘Cadbury’ race row has taken another turn, after the supermodel revealed she is considering “every option available” following the chocolate giant’s refusal to pull a controversial ad campaign. Naomi Campbell became incensed after the company allegedly compared her to a chocolate bar in new promotional material, reports Cnn.

Campbell is accusing Cadbury of racism after a strap line to promote its new ‘Bliss’ chocolate bar read, “Move over Naomi – there is a new diva in town”. Campbell reacted angrily to the campaign, saying, “I am shocked. It’s upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful”. The confectionary company, run by US giant Kraft, refused to pull the campaign despite Campbell’s grievances. The model’s mother Valerie Morris echoed her daughter’s comments, saying, “I’m deeply upset by this racist advert. Do these people think they can insult black people and we just take it? This is the 21st century, not the 1950s. Shame on Cadbury”. The campaign group ‘Operation Black Vote’ has also called for Cadbury to apologise, with spokesman Simon Woolley saying, “Racism in the playground starts with black children being called ‘chocolate bar’. At best, this is insensitive, and at worst it demonstrates Cadbury’s utter disregard for causing offence”.

Naomi Campbell would not confirm online reports that she plans to call for a boycott of Cadbury products, however, she is allegedly considering legal action.

Celebrity/Newsroom

 

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