Tag Archives: Sears

Kourtney Kardashian Wore K-Dash Top For Qvc With Kardashian Kollection Sears Pants

14 Oct

co-hosted The Today Show representing our clothing lines! I wore a K-DASH for QVC top with our Kardashian Kollection for Sears pants!

Kim actually went on QVC that night and sold this top, which is now available on QVC.com.

Who saw Kim on the show? I also surprised her and called in while she was on the air. QVC is so addicting, once I turn it on, its hard to change the channel. This collection of K-DASH is by far my favorite one.

We are really learning about what our QVC customer wants from our line and getting more comfortable selling on air as well.

K-DASH by Kardashian Dot Print Blouse with Tie Detail

K-DASH by Kardashian Dot Print Blouse with Tie Detail

  • Retail Value: $77.00
  • QVC Price:
  • $59.75
  • Shipping & Handling: $6.22

SHOP K-DASH QVC ONLINE

Kardashian Kollection Women’s Stretch Wide Leg Trouser

Item# 007E1284000P

This product is available through a Sears distributor. To purchase this product please visit our International Distributors page
$49.99 each $72.00 each
Save 31 %
thru 10/15/11
All items on sale

SHOP KARDASHIAN KOLLECTION SEARS ONLINE

Kardashian Sisters Cover Lucky Magazine Nov. 2011- Featuring 3 Different Versions

9 Sep


Looks like November could be the month you get Lucky three times!

The fashion mag will be releasing three different versions of its November issue, each featuring a different Kardashian sister, recent entrées into the world of mass-market clothing sales.

But while Kourtney, Khloè and Kim launched their Kardashian Kollection for Sears as a trio, Lucky is looking to highlight each sibling as a solo act.

Probably in hopes that you’ll still buy all three covers, of course…

Summary: We each have our own November covers for Lucky Magazine! This is the first look at the issue!! I think it’s so fun that we’re all on the cover at the same time! I’ll have to snap a photo of the covers next to each other when they hit newsstands on October 11.

Lucky Magazine Online

SHOP SEARS ONLINE KARDASHIAN KOLLECTION

Beauty News Update: Sears Is Getting Serious About Beauty

13 Apr


Sears is getting serious about beauty.

The retailer said Monday it plans to reenter the beauty arena with full-fledged departments in 100 of its busier stores over the next several months. And while department store beauty is a competitive world, Sears’ move comes just in time according to a number of industry observers who assert the market is ripe for presenting drugstore-type beauty brands in mall anchors.

The new beauty departments began rolling out in March, said one supplier carried within the store-in-store concept; initially the rollout had been planned for January.

The beauty centers stock established drugstore beauty brands such as L’Oréal, Cover Girl, Maybelline, Revlon and Physicians Formula, as well as skin care, fragrance and nail care items. But there are also masstige-type brands such as Ahava, Lumene, Dermalogica, Burt’s Bees and StriVectin, said industry sources. Sears has yet to attract a true prestige beauty brand, but the hire of cosmetics buyer Jerri Koplowitz, formerly of Macy’s, could help the retailer develop relationships with the upscale set.

Each beauty center utilizes red, white and glass fixturing accented by lights, testers, bright signage and a consultant to suggest makeup tips. Displays are raised on a platform, complete with a drawer for overstock underneath. Above the department is a circular red sign that simply reads, “cosmetics.”

“They have done a nice job with what they have to work with,” said one source, noting the centers are located next to the jewelry department. “They are going to be monitoring it and if it goes well they will add another 100 stores next year.” One industry source said Sears expects to outfit 400 stores with the beauty department by the end of 2012. There are 890 full-line Sears-branded stores in the United States and Canada.

In response to research that found women missed buying cosmetics there, in August 2009 Sears circled back into beauty when it opened 13 full-service beauty departments in select malls. According to Sears, the departments were “well received” by customers. Sears has dipped in and out of cosmetics over the years, with the splashiest attempt being its Circle of Beauty private label concept in the late Nineties. The effort was yanked in 2001. Sears also was one of several midtier department stores slated to receive Avon’s retail line BeComing, but the direct seller abandoned the effort in 2003. Sears did not return calls for comment Monday.

What makes the concept somewhat workable, said industry experts, is that since most drugstore chains have moved out of malls, Sears would be one of the few mall-based retailers stocking mass brands.

“That’s exactly what they were aiming for,” said the beauty supplier.

Another vendor said the objective is to develop an exclusive beauty concept in mall-based stores that combines mass, midtier, specialty and prestige brands. The thinking is that having all these tiers under one nameplate would give Sears an advantage over department store anchors. It would also help attract a more youthful shopper, or women 18 to 40 years old.

Tom Winarick, owner of The Strategy Studio, an industry consulting firm specializing in domestic and international retail distribution, said, “You can probably count the number of mall-based drugstores on both hands and feet these days, as freestanding stores have been the direction for the past few years. It will most definitely offer the consumer access to the price point in a higher traffic mall environment. Ultimately success will be based on the department location within each store and the environment they create. The convenience will be there, it will just be a matter of executing a compelling shopping environment that will draw the consumer to buy.”

Industry consultant Allan Mottus agreed, asserting that drugstores have gone to a stand-alone format since most of them need to provide drive-thru pharmacy capability. Sears, he said, is also looking for additional gross margins.

“All big box stores are being challenged today as more categories come under attack by e-commerce and discounters. Beauty is not an expensive category to stock for retailers as product turnover and gross margins are sufficient to entice women shoppers who are limiting trips to stores because of high gasoline costs. Sears’ sales in its traditional categories, such as appliances, have been under attack and the addition of beauty can only be considered an asset,” Mottus said.

One beauty executive familiar with Sears’ test said beauty is working for all of the vendors. While there was training to support brands, it appears the names most known already to shoppers are what customers want as they walk through Sears. It is too hard to build a following for a more masstige line, the source said. Others commented that it has been a long time coming for expansion, leaving them to wonder just how successful the program has been.

Business News/ Newsroom

Sears Online Website – Beauty

Halle Berry Perfume Reveal: Reveal Something Not Everything!

22 Jan


Oscar-winning actress Halle Berry has just announced her third fragrance arrived to stores August 2010! Capturing elegance in it’s simplest form, introducing Reveal by Halle Berry perfume for women!

This new woody-floral reveals  a luxurious blend of exotic fruits and summer floral that entail secrets of modernity. Berry  says, “I had an understanding of a direction I wanted it to go.

With each one, the goal is to make them different, yet the same in that it’s reflective of who I am. I wanted this one to be a little more floral, but the inspiration  was still about keeping it classic and easy.” She continued, “I’m a mother now [daughter Nahla is 2], and when you become a parent, you just look at the world a little bit differently.” (See)

Reveal perfume begins with tantalizing top notes of red berries, peach, mimosa and honeydew melon that accentuate a heart of decadent florals of plumeria flower, iris blossom and neroli petals.

Its bottom notes express an aromatic diffusion of vetiver, cashmere wood and skin musk, exploiting this lingering fragrance as captivating. Since Halle Berry is no stranger to the fragrance world, it’s no wonder she can develop such a sexy fragrance aimed towards all women.

Her second fragrance, Pure Orchid, was this years #1 best seller for January and February, and #3 in March. According to Women’s Wear Daily, there’s even talk about a fourth fragrance!

Steve Mormoris of Coty Beauty commented, “In the case of celebrity fragrances, I think they work best when they truly are a creation of the celebrity who has the intrinsic talent for creating, Halle is an actress and a very emotional person — she loves art and beauty, and she’s a great creator.”

Mormoris added that Berry’s fragrances “resonate with the consumer much more than we thought…we are double in size what we thought [we would do with the fragrances.]”

Top: Red Berries, Peach, Mimosa, Honeydew
Middle: Plumeria Flower, Iris Blossom, Neroli Petals
Bottom: Vetiver, Cashmere Wood, Skin Milk

Created by Richard Herpin of Firmenich and bottle design by Jane Tarallo, Reveal for women will be available in a 1 oz and 1.7 oz eau de parfum spray. Accompanying body products including a 6.7 body lotion and 75 ml deodorant natural spray. Reveals unique bottle shape has a glamourous yet, reserved feel; decorated and wrapped within a gold ambiance.  Reveal yourself this Fall…

Halle’s final comment about Reveal reflects on how motherhood has greatly influenced this fantastic fragrance: “[Motherhood] challenges me and makes me question myself and who I really am all the time.

So for this [fragrance and campaign] to come along at this time in life just seemed kind of like it goes together. This is a part of expressing who I really am — for the good and the bad, it’s about being comfortable with myself as a woman, and sharing secret parts of myself.”

The complete Halle Berry fragrance collection includes Halle, Pure Orchid, and now, Reveal. (Buy now)

Ultra Fragrances.com has over 12,000 designer fragrances for men and women up to 80% off everyday! We are your one stop shop for designer beauty, hair, and skin care products fit for any occasion!

Remember, at UltraFragrances.com you get FREE SAMPLES with every purchase and FREE SHIPPING with orders over $75! Visit often for exclusive offers and contest details for your chance to WIN BIG and SAVE!

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Summary: Reveal is a new fragrance by Halle Berry is out on the market. The fragrance is created by perfumer Richard Herpin of such notes as mimose, peach, melon, red berries, plumeria, iris, neroli, vetiver, cashmere and musk. The perfume will be available in 15, 30 and 50 ml EDP flacons, accompanied bay body care products. Its flacons is designed by Jane Tarallo.

The scent is refreshingly mature, a much more sophisticated offering when compared to her previous scents, Halle and Pure Orchid.

The composition is sweet, soft, well-rounded. No sharp edges, but also no surprises. Although it smells quite unique.

But the staying power itself is good.

I have ordered from Ultra Fragrances many times I have yet been disappointed by them!

Also any perfume make’s a great gift idea’s~

Ultra Fragrances

Sears

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