“Youth is both a state of mind and a product of your makeup bag,” says Marissa Shipman, founder and CEO of TheBalm. “The brand is fun and nostalgic—perfect for women of all ages.” With a “beauty in five minutes” philosophy, TheBalm’s multiuse, mega-fabulous products have become their calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. And their plethora of striking colors and fantastic formulas allow you to release your inner artist to create looks that will keep you looking and feeling forever young.
Hot Mama
What it is:
A true all-in-one essential: sexy shadow, striking blush, subtle highlighter, and light-reflecting lip finisher tucked inside a go-anywhere compact.
What it is formulated to do:
The pinky-peach hue adds a splash of color to cheeks, a hint of shimmer to the lids, and illuminates your finest features.
What it is formulated WITHOUT:
– Parabens
– Sulfates
– Synthetic Fragrances
– Synthetic Dyes
– Phthalates
Size: 0.25 oz
Hot Mama (peachy pink shimmer)
Item # 990820
$19 / Order Here: Sephora
Blush
What it is:
A soft, sheer pressed powder blush.
What it does:
NARS Blush offers a range of translucent, natural shades, each with a subtle pink for natural blush undertone, created to highlight the complexion.
What else you need to know:
Designed to be worn alone or layered together for more depth, NARS Blush provides a healthy glow to flatter any skintone.
-Orgasm Blush:
NARS Orgasm makes cheeks blush a perfect pinky-peach flush and subtly highlights with accents of golden shimmer. The perennially pleasing, universally flattering shade is again and again a makeup artist and beauty editor favorite.
Size: 0.16 oz
Orgasm (peachy pink with shimmer)
Item # 248930
$27 / Order Here: Sephora
Description
The Sigma angled shape makes this brush ideal to apply blush or contour shades. Natural bristles.
Our Price: $14.00
Product Code: F40
Description
This exclusive flat top synthetic kabuki was designed to deliver a flawless makeup application. The Sigma Makeup F80 is a buffer brush that can be used to blend powder or liquid products. The short and dense bristles make it easy to buff your liquid foundation. The long handle adds comfort to your makeup application. The synthetic fibers are ideal to be used with liquid products and can be easily cleaned. Made of Synthetic Sigmax HD filament.
Our Price: $16.00
Product Code: F80
Hoola
What it is:
A beautiful bronzing powder.
What it does:
This powder is like Barbados in a box! Sweep Hoola across the chin, cheeks, and forehead with the accompanying brush for a healthy, natural looking tan year-round— no tanning bed necessary.
What else you need to know:
Always tap off excess powder to avoid applying too much color. This is a contouring bronzer that can also be used to highlight features of your face.
Size: 0.28 oz
Hoola
(bronze)
Item # 513234
$28 /Order Here
Bronzing Powder
A lightly frosted, tinted powder that gives skin sheer, natural colour effects and highlights. Ideal for enhancing a skin tone or to accent or strengthen a tan. Skin-conditioning – and formulated to provide a smooth, even application on all skin types.
10 g / 0.35 US oz
US$23.00 / Order Here: Mac Cosmetics
By far MAC has the biggest shade selection when it comes to bronzing powders, with 4 shades: golden (muted golden tan-beige with shimmer, matte bronze (bare shouldered bronze), refined golden (finely spun golden with soft pearl), and refined deeper bronze (hot bronze with low-shine pearl finish). it also has the best price point which is always a plus in this economy. This bronzer is pretty lightweight and sheer and is great on its own. It’s perfect on the days when you don’t feel like doing the whole foundation routine.
Beauty tips to slim your face
5. Disguise a double chin by shading the area under your jaw line. Blending is key in contouring your face — the idea is that you can’t see where the contouring starts and stops.
6. If you don’t have deep-set eyes (ie lids that are still visible when your eyes are open), make them pop by shading along the crease line. Do this either with the bronzer or an eyeshadow that’s a shade darker than the colour you’ll wear.
7. To bring areas of your face forward, thus emphasising them, do the opposite to contouring and use a highlighter (most likely a shimmery powder a bit lighter than your skin colour). The areas you want to do this to are your new-found cheek bones, and the centre of your eyelids. When it comes to your lips, dab a lighter lip shade or illuminating cream just in the middle of them.
Contouring and highlighting your face can take a little practice, but as Thomas says, “Once you start, you’ll want to do it every day.” His tip: try it next time you have a big event coming up and take note of how you look in photos taken on the day. “People in film, TV and pictures can’t live without [this trick].”
NB: You don’t have to use a bronzer and highlighter to do this make-up trick — darker and lighter foundations can be used as well.